Skills Profile
- Languages – XHTML, HTML, CSS
- Design Software – Dreamweaver
- Desktop Publishing – Photoshop, Illustrator, InDesign, Acrobat
- Microsoft Software – Word, Excel, PowerPoint
- Database – FileMaker Pro
- Platforms – PC, Macintosh
- Website front end development; user experience design; visual design; information architecture
- Web content publishing; browser compatibility; standards compliant code
- Web copy writing and editing
- Self-motivated, disciplined, reliable, team player and problem solver with an eye for detail
- Works well in deadline driven environments incorporating strong time management abilities
- Experienced photographer with excellent photographic production and expert retouching skills
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Work Experience
- IT Specialist
- Seattle Parks and Recreation (SPR)
- Seattle, WA (1/09 – 12/23)
- Kept content accurate and current on 400+ SPR Planning & Development web pages
- Updated and developed web pages using XHTML, HTML and CSS
- Produced and implemented interactive map for Parks & Green Spaces Levy
- Redesigned file structure and incorporated PDF Portfolio technology to improve usability and maintenance ease of the highly technical and complex Parks Standards; refining information from six web pages into one
- Transformed supplemental documents and edited copy to improve page usability
- Created templates to speed building of web pages and supplemental documents
- Refined photographic images and logos
- Optimized and created PDF documents for 10+ project managers
- Increased user traffic to SPR project pages by more than 175% in first five months
- Visual Services Producer
- Terry Reed, Creative Services
- Seattle, WA (6/06 – Present)
- Wrote text, edited copy and logo designs for maximum impact to target audiences
- Developed and designed client websites using hand coded XHTML, HTML and CSS
- Provided art direction and site design consulting on client-direct jobs
- Optimized and enhanced client stock photography
- Photographed product and provided other photographic services for website utility and design
- Digitized and processed image files for quality print reproduction
- Printed fine art archival pigment prints for exhibition
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- Visuals Production Manager
- Mirella Dancewear, Dancewear Manufacturer
- Seattle, WA (10/01 – 3/06)
- Redesigned website annually including copy, photography, graphics; served as liaison between company owner, vice-president, national sales director and webmaster
- Designed, edited and produced business-to-business print and web marketing materials
- Retouched and color managed 100+ views annually for print and website publishing projects
- Proposed and developed in-house printing method which increased quality of promotional fliers and reduced per page costs by 75%
- Captured, processed and delivered image files for advertising, website and annual catalogs
- Systemized garment photography; reduced production time by 50%; enhanced garment details
- Researched and implemented filing system to catalog image resources of 10+ years
- Managed overlapping schedules of five seasonal publishing projects annually
- Developed and implemented tools that reduced company costs including a packaging tool that reduced packaging expenses by 98% and saved warehouse space
- Studio Owner/Photographer
- Terry Reed Photographer, Commercial Photography
- Seattle, WA (7/86 – 9/01)
- Promoted; executed; delivered all aspects of commercial assignment and stock photography
- Applied sensibility for composition and lighting to assignment, self-promotion, stock and
creative imagery
- Negotiated fees, researched customer needs and executed daily business functions
- Edited product, fashion, portrait, non-profit, annual report and healthcare photography
- Devised tools, templates and production techniques for greeting card production; reduced production time by 90%
- Integrated specialized lighting to photograph 24-page jewelry catalog, featuring over 100 highly reflective items, in two days with little retouching necessary
- Managed all commercial photographic projects; provided outstanding customer service; fulfilled client goals consistently; achieved superior customer satisfaction
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Education
- Certificate – IT: Web Design/Development
- Seattle Central College – Web Design (2009)
- Bachelor of Science Degree – College of Communications and Fine Art
- Southern Illinois University at Carbondale – Photography (1972)
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